Discussion with Google on Data Privacy
Google West Africa recently hosted a roundtable where top companies from Nigeria engaged in conversations regarding the transition to privacy-focused marketing in light of the phase-out of third-party cookies.
The forum saw participation from leaders of FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, showcasing a shared dedication to reshaping consumer interaction in the digital era.
During the roundtable, the focus was on the importance of adjusting marketing approaches to prioritize privacy in order to establish consumer trust, which is crucial in a society that increasingly values privacy.
This shift necessitates businesses to innovate while upholding transparency and regard for consumer data privacy, transforming potential limitations into ...